Privacy Policy

1) Information We Collect

We collect information in three main ways: (a) information you provide to us, (b) information collected automatically when you use the website, and (c) information from service providers that help us deliver the Services.

A) Information you provide

This may include your name, email address, phone number, billing details (handled by payment processors), purchase history, coaching preferences, training goals, equipment access, lifestyle constraints, and messages you send us.

If you choose to share it for coaching purposes, you may provide additional context such as injury history, limitations, sleep patterns, stress levels, nutrition habits, and other wellness-related details. You decide what to share.

B) Information collected automatically

When you visit our website, we may collect standard usage data such as device type, browser type, IP address, general location derived from IP (approximate), pages viewed, time spent on pages, and referring/exit pages. This information helps us understand how the site is used and improve performance and user experience.

C) Information from providers

We may receive confirmation details from payment processors (for example: successful payment, subscription status), email service providers (for example: delivery and open metrics), and website analytics tools (for example: aggregate usage patterns).

2) How We Use Information

We use personal information to:

• Provide, operate, and improve the Services, including personalized coaching support.
• Process payments, manage subscriptions, send invoices or receipts, and prevent fraud.
• Communicate with you about your account, purchases, scheduling, updates, and support requests.
• Deliver coaching materials, check-ins, progress tracking, and service-related announcements.
• Analyze website performance and improve content, layout, and user experience.
• Comply with legal obligations and enforce our Terms and policies.

We do not sell personal information as a business model. We use information to deliver coaching and run operations.

3) How We Share Information

We share information only as needed to provide the Services and operate the business. This can include:

• Service providers: payment processing, email delivery, analytics, scheduling, file hosting, and communications platforms.
• Legal and safety reasons: responding to lawful requests, protecting rights, preventing fraud, and addressing security issues.
• Business transfers: if we undergo a merger, acquisition, restructuring, or sale, information may be transferred as part of that transaction.

When we work with providers, we expect them to handle information responsibly and only for the purposes of delivering services to us. Provider policies can vary, and their systems may process information in different regions.

4) Cookies and Similar Technologies

Our website may use cookies and similar technologies to enable core site functionality, remember preferences, measure performance, and understand usage patterns. Cookies are small files stored by your browser.

You can control cookies through your browser settings. If you disable certain cookies, some site features may not function properly. Where required by law, cookie consent tools may be displayed.

5) Coaching Communications and Confidentiality

Coaching often involves personal context. We treat coaching communications as confidential in the ordinary course of business, and we limit access to those communications to people who need it to deliver Services (for example: the coach and operational support).

Please note that messaging and video conferencing platforms are third-party services. While we choose reputable tools, no method of transmission is 100% secure. Consider your comfort level when sharing sensitive details.

6) Data Retention

We retain personal information for as long as necessary to provide the Services, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of data and the purpose it is used for.

When information is no longer needed, we take reasonable steps to delete it or de-identify it, subject to technical and legal constraints.

7) Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information. These may include access controls, account protections, and standard security practices.

However, no system can guarantee absolute security. You are responsible for maintaining the confidentiality of any account credentials and for using secure devices and networks when accessing the Services.

8) Your Choices and Rights

Depending on your location, you may have rights such as accessing your personal information, correcting it, requesting deletion, objecting to certain processing, or requesting a copy/portability of certain information.

You may also opt out of non-essential marketing emails by using the instructions provided in those emails. Service-related messages (for example: receipts, scheduling confirmations, security notices) may still be sent as needed.

To request access, correction, or deletion, contact us with enough information to verify your identity and locate your records. We may need to retain certain information for legal, accounting, or security reasons.

9) Children’s Privacy

The Services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us so we can take appropriate steps.

10) International Visitors

If you access the Services from outside the United States, your information may be processed in the United States or other locations where our service providers operate. Data protection laws differ by country. By using the Services, you acknowledge that processing may occur in jurisdictions with different legal protections than your home country.

11) Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date reflects the most recent revision. If changes are material, we may provide additional notice through the website or by contacting you where appropriate.